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Creating a Marketing Frenzy

Well, we can market ourselves, our books, our stories, and anything else we want to sell. And really it can be set up with simple standard ideas on how to sell yourself, which in return, sells your merchandise. Authors already know who they want to sell to: Everyone and Anyone Who Reads

With that said, we have to decide how far we want to go and where we want to be after the marketing campaigns are started. Notice I didn't say "finished", reason being, unless we stop writing, and publishing, and selling our books, we cannot stop marketing ourselves and our books. It is an ever present, ongoing effort the minute we receive that letter from the publisher that they accept our books. Once you stop marketing yourself (I learned the hard way) you stop selling your book and yourself.

Many authors rely on the publishing house to do their advertising. That is wonderful, if you are J K Rowling, Stephen King, Dr Oz, Oprah, or any well-known entertainer. Obviously, this is not about them. It is about normal everyday people who are gifted authors who want to get on "The List". So, we can't rely on just the publishing house, we have to step up and let the world know we exist, our books exist.

Once an author receives the cover art, it should be a beaming, bright sign for pre-order campaigning.

1) Have announcements printed. I mean real announcements that get delivered snail mail. Send out announcements to everyone in your address book.

2) Have e-announcements made. Send out announcements to everyone in your e-mail address book.

3) If you don't belong to one already, join a writer's website. There are plenty out there. Actually, join more than one.

4) Get your own website and promote your book.

5) Start a twitter, facebook, and myspace account, or any other networking source that you prefer. Once a week, update the pages. Don't spend too much time campaigning; we don't want you to take time away from your writing!

6) Find out who your publisher is sending ARCs to and send some out yourself to other media that is not on their list, or ask them to send them.

7) Start guest blogging and donating articles to literary websites to get your name out there. Continue doing this at least once a week. Recognition is way up there on the "must do" list.

8) Advertise your cover art and attach a link to go either to your website or to a bookstore website so the reader can purchase/pre-order your book.

9) I'm going to say it again ... Advertise. Set aside a budget. Use the monies the publisher sent you when the contract was signed. Or use a portion of the money. I can't stress it enough ... Advertise your book--prior to and after the book release date.

10) One month prior to release. Send out announcements to all the bookstores you can find in your phone book, in your hometown, in any town you have ever lived. Someone will remember you and want your book.

11) One week prior to release. Re-send all announcements (snail mail and e-mail) to everyone you sent them to before. Blast it all over the Internet. Your advertising campaign should be in full force.

12) Continue to blog and write articles, include a plug for your book in the bullets or blurbs they allow you to have when they accept your article or blog.

13) Remind readers the book is available on your networking sites weekly for at least 3 months.

14) Continue advertising your book, even when you have another book coming out. Only now, when you receive your book cover art for the next book, you have two books that you are advertising and marketing.

15) Are you at Book Three? Great! Keep book one on your site. Continue to advertise book two and advertise book three as a pre-order.

Bottom Line:

Don't stop marketing and campaigning unless you want to stop selling your books. And whatever you do, don't drop the marketing ball and only go halfway. Learn from other's mistakes. (Mine)

Good Luck!



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Rick Chesler's Live Video Chat

Good morning,

On Sunday April 15th @ 4pm ET I will be hosting a live video chat about the second release of my thriller, kiDNApped. The 2nd edition was released for kindle April 9, 2012 and it includes a couple of additions: a secret code within the book and a sneak peek of the next Tara Shores novel, SOLAR ISLAND. You will have the chance to chat one-on-one, ask me questions about my upcoming released and generally talk books, writing and publishing.
This is a one-time exclusive event so you won't want to miss it!

Please RSVP as seats are limited:
About the Shindig platform
Shindig is the #1 provider of video chat events. Our patent pending interactive video chat solution can host hundreds of users that can chat amongst themselves and with a guest speaker, author, celebrity, or artist. Hang out, ask questions and have a good time!

Please note: To fully participate You will need to enable your webcam. Support for tablets and smartphones coming soon.

See you there!

Rick Chesler

author: thriller novels kiDNApped (March 2011) and Wired Kingdom (May 2010)
The 2nd edition of my thriller kiDNApped has just been released for kindle, here:
Purchase kiDNApped from the AdC Bookstore
Purchase Wired Kingdom from the AdC Bookstore
Visit Rick's web page:

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Happy Easter

All I need to know
I learned from the Easter Bunny!
Don't put all your eggs in one basket.
Everyone needs a friend who is all ears.
There's no such thing as too much candy.
All work and no play can make you a basket case.
A cute tail attracts a lot of attention.
Everyone is entitled to a bad hare day.
Let happy thoughts multiply like rabbits.
Some body parts should be floppy.
Keep your paws off of other people's jelly beans.
Good things come in small, sugar coated packages.
The grass is always greener in someone else's basket.
To show your true colors, you have to come out of the shell.
The best things in life are still sweet and gooey..
May the joy of the season fill your heart.
Happy Easter!

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Diamonds Are a Girl’s Best Friend

Pambling Roads

Diamonds Are a Girl’s Best Friend

And Rubies and Emeralds and Tanzanite and Sapphires and …

Jewelry – the finishing touch of fashion – You don’t have to be a “fashionista” but you do want to look your best and fine jewelry puts you at the top.

So where does one find fashionable, moderately priced, fine jewelry? You don’t have far to look. Allurez Jewelers is one of the best jewelry companies available in the US. Located in the heart of NYC, their website allows buyers from all over the world to browse their unique designs, offering all different types of diamonds and gems for every occasion.

You can find matching wedding sets, pendants, necklaces, rings, bracelets, and choose which diamonds and gems you would like. Do you have a setting? Have you been searching for the perfect diamond? Want something unique? Want a colored diamond? They can do that, too.

If you are heading to NYC, give them a call, stop by and say hello. (all the contact information is on their website) Or you can purchase from their website and still receive their excellent fine jewelry and customer service. They want everyone who purchases their jewelry to be happy and take extra care to make sure you have the best shopping experience that you can.

They have free shipping, easy return policies, and excellent service. Not sure about the “particulars” of each gem. Their website has an education center where they show you how to evaluate gems so that you know you are getting the quality you deserve.

Authors and publishers have active lifestyles where they are always, somehow in the public eye. From book signings, special events, making speeches, and attending conventions (this summer?), authors and publishers want to look their best. Allurez wants you to shine!

Check out their website, browse, shop, and enjoy.


stackable rings


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